Tony Gee • March 26, 2020
Coronavirus - Tips & Advice
MARKETING AND SAFETY TRAINING SOLUTIONS FOR PLUMBING CONTRACTORS DURING THE COVID-19 PANDEMIC
Watch FREE Training VideoWhat You Will Learn
How to EXPLODE your plumbing Company with leads during the COVID-19 pandemic
What are the best practices and recommendations you should implement to protect your plumbers, internal staff and clients
Are you worried that the increasing COVID-19 Pandemic will negatively affect your business? Strictly Plumbers has compiled a list of highly effective marketing strategies to help your plumbing business grow to the next level even during this COVID-19 crisis. If you implement these strategies today, you will set yourself apart and obtain stability for tomorrow.
Learn 10 Ways To Get More Plumbing Leads
1) A website that's Proven To Convert Leads, Place CoronaVirus Stamp of Proactive Training on Website with Video Explaining how you're open for business and keeping clients & Staff Safe
2) Chat Bot
3) Facebook Marketing
4) Retargeting Ads
5) SEO/Google Maps
6) PPC Google & Bing Ads
7) Directory Listings & Social Medias
8) Email Marketing
9) Traditional Mail Marketing
10) Phone Outreach
Strictly Plumbers is the leader in marketing solutions for plumbing contractors. We know all the trade secrets and effective marketing formulas to get your plumbing business to the next level. We can help you explode your business during the COVID-19 pandemic.
What You Need To Know About the CoronaVirus
The COVID-19 virus is a strain of Coronaviruses that was first identified in 2019 in Wuhan, China. The name comes from the distinctive raised points that give it the appearance of a crown. This particular virus is one that was transmitted from animals to humans, which is not usually the case, and because there is no vaccine to protect against this particular strain of Coronavirus, it poses a significant social impact. The majority of the impact will sadly fall upon the most vulnerable such as; the elderly, those with compromised immune systems, and those with pre-existing health conditions that will ultimately complicate the symptoms of the COVID-19 Virus. These complications if not treated properly and at an early stage can become fatal. During these uncertain and challenging times, the public looks to those who are prepared and willing to stand up and lead in a direction that will ultimately bring hope. This is where this COVID-19 Proactive Training can put you and your plumbers in the lead. With this training you will receive:
Best Practices Training Video that will Include
Procedures on how to effectively protect plumbers, internal staff and clients
A printable Certificate that can be given to all plumbers to show to clients upon arrival at job sites
A Stamp of approval to be used on your website
Why is the COVID-19 Different and a Cause for Concern
One of the most alarming facts about the COVID-19 is that it can most definitely be transmitted through airborne pathogens that contaminate the air. How this happens is through microscopic air droplets that float in the air after someone sneezes or coughs. This is why wearing masks as well as other safety precautions are necessary.
COVID-19 Facts You Should Know About:
There is NO Vaccine currently available to protect against this strain of CoronaVirus
COVID-19 was first discovered in Wuhan, China
This virus can live on a variety of surfaces for different extended periods depending on the surface that has been contaminated
It is an airborne illness, traveling through water droplets in the air after an infected person coughs or sneezes.
Safety Protocols for Protecting Plumbing Professionals and Clients
It's obvious that Plumbing is a basic need in America. People cannot go without a properly functioning plumbing system. During this current pandemic plumbers are still being looked to for essential services. Ensure the safety of your plumbing professionals and the clients being serviced by implementing these steps.
WEAR protective masks, booties, and gloves; maintain your mask and booties on until you are safely secured in your vehicle
WIPE down all surfaces, workstation and equipment with industrial strength disinfectant after every service call
WASH your hands thoroughly with antibacterial soap after disposing of your gloves
WITHHOLD shaking hands or standing too close to clients; this is responsible practice of social distancing
Safety Protocols for Internal Staff
The dedicated internal staff at every plumbing company play important roles in the operation of the company. It is imperative that they are equipped with the proper safety procedures to ensure the well being of all necessary staff during the COVID-19 Pandemic.
WEAR protective masks; this is only necessary if there are other people working in the office
WIPE down all work stations and equipment including telephones, computer keyboards, computer mouse, and any other objects or surfaces that were touched during the staff members shift.
WASH hands regularly with soap or antibacterial hand sanitizer
WITHHOLD from shaking hands, hugging, and sitting closely to other staff members; maintaining a minimum distance of 6 feet is recommended when around other people
Proper implementation of these recommendations is a key contributor toward social responsibility during these uncertain times. It is our ability to pull together as a community and make a stand that will determine the stamp we leave behind. Through implementation of these procedures we will encourage our community and bring an air of reassurance to those we are privileged to serve.
***DISCLAIMER***
This information is intended for all Plumbing Contractors that are in search of how to protect their business, plumbers, internal staff and clients during the current COVID-19 pandemic situation. The information gathered has been compiled and built to inform you and your staff on best practices and recommendations through investigative research analysis from both the CDC and IAPMO informational websites specifically addressing the current COVID-19 pandemic. The information provided should be used and applied by the reader for only the benefit and well-being of those employed and receiving services by the company allowed this information. Strictly Plumbers Inc. is not responsible or at all liable under any circumstance for the manipulation and or misuse of this information. By reading this article and accepting the services provided in the training video, the plumbing contractor is assuming any and all responsibility of those implementing the discussed training and procedures. The company therefore frees Strictly Plumbers Inc. of any liability and or responsibility that could come forth due to malpractice of the recommendation procedures and training. This training should not be intended to substitute seeking medical or emergency advice if needed and is in no way replacing licensed medical recommendations.
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How To Implement KPI’s Into Your Plumbing Business Are you feeling overwhelmed trying to boost your plumbing business's efficiency? Key Performance Indicators (KPIs) might be the solution you need. As a plumbing business owner, understanding and leveraging KPIs can significantly transform your operations. KPIs are insightful data points that offer an objective outlook on your plumbing business's performance, spotlighting areas that need enhancement. They serve as your guiding beacon towards achieving your business goals. By implementing KPIs, you can join the 60% of plumbing businesses that have seen a boost in their efficiency. But how can you accomplish this? In this blog, we’ll cover the various types of KPIs you should integrate into your plumbing business. Marketing KPIs A crucial aspect of running your plumbing business involves keeping an eye on your marketing efforts . Specifically, marketing Key Performance Indicators (KPIs) offer insights into the effectiveness of your marketing strategies and are critical in making informed business decisions. Here are some marketing KPIs that you should consider implementing in your plumbing business: Cost Per Impression: This KPI measures the cost incurred for every individual who sees your advertisement. It helps gauge the financial efficiency of your marketing campaigns and assists in budget optimization. Cost Per Click: This is the cost an advertiser pays each time a user clicks their online ad. It's an essential KPI for digital marketing as it helps assess the cost-effectiveness of your campaigns in driving user engagement. Cost Per Lead: This KPI quantifies the cost of acquiring a prospective customer. It's crucial for understanding the effectiveness of your lead generation efforts, helping to identify the most cost-effective marketing channels. Cost Per Conversion: Cost per Conversion or Cost per Acquisition, measures the cost associated with converting a lead into a paying customer. This KPI is crucial as it directly relates to the profitability of your marketing efforts. Acquisition Costs: This encompasses all costs incurred to acquire a new customer, from marketing and sales expenses to any additional costs associated with onboarding. It’s crucial to track this KPI to ensure the profitability of your customer acquisition strategies. Marketing KPIs serve as critical tools for evaluating the success of your marketing strategies, providing tangible metrics to assess cost-effectiveness, customer acquisition, and overall profitability. By regularly monitoring and analyzing these KPIs, you can make data-driven decisions that optimize your plumber marketing efforts, improve your lead generation, and ultimately increase your customer base. Dispatch KPIs Effective management of your dispatch operations is another crucial area where Key Performance Indicators (KPIs) can make a transformative impact on your plumbing business. Monitoring dispatch KPIs helps to manage your resources efficiently, ensuring jobs are completed promptly while minimizing costs. Here are some important dispatch KPIs to consider for your plumbing business: Total Daily Cost: This KPI calculates the total expenditure of your dispatch operations in a day. It's essential for tracking your daily operational costs and identifying opportunities for cost reduction. Type Of Plumbing Calls With Dispatch: This KPI categorizes the type of plumbing calls received and dispatched. It provides valuable insights into the most common issues your business is called to address, allowing for targeted training and resource allocation. Plumbing Appointments: This KPI tracks the number of plumbing appointments scheduled in a period. It provides a snapshot of your business activity level, helping to manage resources effectively and plan for peak periods. Cost Per Conversion/Scheduled Appointments: This KPI measures the cost incurred for every appointment scheduled through dispatch. It helps assess the cost-effectiveness of your dispatch operations and is useful for optimizing scheduling and improving profitability. Cost Per Acquisition/Sales And Invoicing: This KPI gauges the cost of acquiring a customer through the dispatch system, from the initial call through to invoicing. It offers insights into the cost efficiency of your sales process and aids in identifying areas for improvement. Cancellation Rate: This KPI calculates the percentage of scheduled appointments that are canceled. A high cancellation rate may indicate issues with scheduling or customer service, making this an essential KPI for improving customer satisfaction and retaining business. Regular monitoring and analysis of these Dispatch KPIs will enable you to manage your dispatch operations effectively, leading to improved customer service, operational efficiency, and profitability. Sales KPIs In the realm of plumbing business, sales Key Performance Indicators (KPIs) provide in-depth insights into your business's profit-generating performance. They help you understand the effectiveness of your sales strategies , identify opportunities for improvement, and maximize your profitability. Let's delve into some of the crucial sales KPIs that your plumbing business should consider: Plumbers KPIs: This KPI tracks the performance of individual plumbers in your team. It can include measurements like the number of jobs completed, customer satisfaction rate, and the value of invoices generated. Monitoring these metrics can help identify star performers and areas where training may be needed. Leads Run Per Day: This KPI quantifies the number of potential customers or leads engaged in a day. It's crucial for understanding the effectiveness of your lead generation efforts and can help in planning and resource allocation. Estimates And Invoices: This KPI records the number of estimates provided and invoices issued. It provides insights into your business's sales activities, helping to track your conversion rates and measure the effectiveness of your sales process. Type Of Plumbing Job: This KPI categorizes the types of jobs your business handles, such as drains, water gas, water heaters, spot repairs to reroutes and repipes, and water line spot lines converted to a reroute or a repipe. This data can help you understand your market better and optimize resource allocation based on demand. Drain Cleaning Converted To Drain Repair Or Trenchless: This KPI measures the conversion rate of drain cleaning jobs to drain repair or trenchless jobs. A higher conversion rate indicates successful upselling, contributing to increased profitability. Water Filtration Systems Sold: This KPI tracks the number of water filtration systems sold over specific time periods (daily, weekly, etc.). It's a key indicator of your product sales performance and can help identify trends and plan for inventory management. Average Invoice And Monthly Sales: This KPI calculates the average value of your invoices and total monthly sales. It's crucial for tracking your revenue performance and identifying any trends or potential issues impacting profitability. By implementing these sales KPIs and regularly monitoring them, you can gain valuable insights into your sales operations. It can help you streamline your processes, improve decision making, and ultimately drive your plumbing business towards success. Growth KPIs For a progressive plumbing business, growth Key Performance Indicators (KPIs) are of paramount importance. They provide insights into the success of your growth strategies and the return on your investments. Here are some crucial growth KPIs you should incorporate: Average Invoice Marketing VS. ROI In Marketing: This KPI compares the average income generated from invoices against the return on investment in marketing. This metric offers substantial insights into the effectiveness of your marketing efforts and their contribution to your business income. Number Of Jobs by Plumbers Per Day/Month: This KPI tracks the productivity of your workforce by quantifying the number of jobs handled per day or month. It can help monitor individual performance, plan work schedules, and identify areas for improvement. New Hires: Counting the number of new hires shows the expansion of your team, which reflects your company's growth and the need to meet increased demand. Number Of Plumbers: Keeping track of the size of your team gives you insights into your operational capacity and helps in manpower planning. Overhead VS. Profit: This KPI calculates the proportion of your income that goes towards overhead costs and compares it to your profit. A lower overhead-to-profit ratio indicates healthier business performance. Gross Profit Margin: Calculating your gross profit margin as a percentage shows the proportion of your revenue that remains after subtracting the cost of goods sold (including materials and gasoline). This KPI is vital for understanding your financial health. Operational Costs: This KPI tracks costs related to daily business functioning, such as materials, gasoline, etc., helping maintain cost efficiency. Growth Rate Percentage Per Year: This KPI measures the annual percentage increase in your business, providing an overall sense of your company's growth and helping set future goals. Utilizing a competent Customer Relationship Management (CRM) system like Jobber or Housecall Pro can significantly simplify tracking these KPIs. These CRMs facilitate easy monitoring with just a click of a button. They are essential tools to help track job tags and leads, providing valuable insights to assist in growing your plumbing business. In conclusion, the implementation and diligent tracking of KPIs is an essential step to unlocking the potential of your plumbing business. Leveraging these metrics allows for improved strategic decision making, enhanced operational efficiency, increased profitability, and robust growth. However, navigating these KPIs can be challenging without expert guidance. Tony Gee is a trusted plumbing business coaching expert. With over 15 years of experience as a plumber and a proven track record of helping over 450 businesses flourish, Tony offers valuable insight and practical methods for KPI implementation. Don't miss this opportunity to turbocharge your plumbing business' growth. Schedule an appointment today to grow your plumbing business and make more money.
