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Tony Gee • January 28, 2021

How To Generate Plumbing Leads With Local SEO

Would you like to get more customers for your plumbing business? That’s a rhetorical question. If you own a plumbing business, you certainly want more customers. Running a plumbing company is hard work. You may have a constant flow of existing customers, but you always want to get more.

If you want to gain more publicity for your plumbing business and get more customers, you will want to do a little SEO for your website. You need more online visibility. Improving the visibility for your plumbing company in search engines is a key advertising strategy in 2021 and beyond.

When people want to hire a plumber, the first place they go to is Google, Bing, or one of the other big search engines. That’s good news for plumbing business owners looking to increase their sales and make more profits.

Organic search allows you to be found without the associated costs of paid search. However, if over 50% of the traffic is not coming in via search results, then you’re missing nearly 50% of the traffic your website should be getting. Don’t start feeling discouraged. Plumber SEO is the answer.

The truth is that you may not have time to perform SEO, which is why we recommend hiring a professional Plumber Marketing Agency, like Strictly Plumbers. Strictly Plumbers understands your business as well as you do. What sets us apart from other marketing companies is our unique knowledge of what it takes to market plumbing services. We know how your customers search, what your customers need, and we understand how your business works.
Are you looking to grow your plumbing business or generate more plumbing leads with SEO? Schedule a call with our team to learn more about our services. 
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In this article, we will share 18 strategies you need to perform in order to get more plumbing leads with SEO.

Best SEO Practice 1: Create my Google My Business (GMB)

Google My Business is that starting point for all successful local SEO campaigns. Without it, your plumbing company’s name will not appear in local search results. Creating a Google My Business listing is simple and will only take a few minutes. Follow this link to get started visit www.google.com/business. Make sure you got the details, like your Name, Address and Phone number (NAP) to be spelled the same all across the board on the internet. If you take the time to get this information correct, you will get the best results in search results.


Best SEO Practice 2: List Your Business in Multiple Online Directories

Apart from Google My Business, make sure your plumbing business is listed in multiple online directories. This gives you a bigger online presence and can help further promote your brand. There are thousands of business directories on the internet today, including Yelp and Better Business Bureau (BBB). However, you need to make sure that you sign up to online directories that are relevant to plumbing.  Here at Strictly Plumbers we usually sign up to 100 different hyper-niched directory listings. Download our Plumber SEO Secrets eBook to learn more about online directories for plumbers. 

Best SEO Practice 3: Research Your Keywords

Keywords play an essential role in local SEO. These are terms users use when finding information, businesses and services. Therefore, it is important to take keyword research seriously. Every plumbing company is different and every audience is different. What works for a plumbing company in the West Coast may not work for a company in the East Coast. There are lots of SEO tools to help you monitor the position of your keywords and give recommendations on how to improve your rankings.  One of these tools is the Google Keyword Planner. Make sure you download our Plumbing SEO Secrets -eBook to learn more about Keyword Research for Plumbers.

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Best SEO Practice 4: Create Keywords

Now that you have a list of your relevant keywords, make sure that the content you publish on your site contains these specific keywords. Avoid overusing keywords or try to manipulate the system. Google will detect it and penalize your website for doing it. Keep the writing and keyword adding natural. Include your target keywords in title tags and throughout your content, such as headlines and body text.  Another strategy is to ask your customers to leave reviews containing these keywords.


Best SEO Practice 5: Analyze Your Keywords

After you inject your keywords into your website or your online footprint, you need to track them to know how much traffic and leads they are bringing. Keyword analysis also helps you to know which keywords are relevant, and which are starting to fall in popularity. This is important for your SEO campaign.


Best SEO Practice 6: Create Title Tags

Now that you know which keywords you want to target, you need to perfect your on-page SEO to maximize your performance. One way to do this is to optimize your title tags. A title tag is the title that appears in search engines as the title of the webpage. It also appears at the top of the browser of any webpage. Make sure that all your title tags are descriptive, unique and catered to your target keywords. Do not use the same keywords and title tags over and over.


Best SEO Practice 7: Create Great Meta Descriptions

Meta Tags are the next basic part of on-page SEO. Although Google does not analyze them, the Meta description is what appears to convince users to come to our website. A good Meta description should explain basically in 160 characters what your page is all about. 


Best SEO Practice 8: Optimize Your Images

By optimizing, and naming the image appropriately, image files can help rankings. Image alt attributes help search engines describe the content of an image as well as find you in the right context. A good local SEO strategy is geotagging images. Geotagging images require you to add tags with your business location for each image you upload.


Best SEO Practice 9: Optimize Your Anchor Text

Also known as backlinks, anchor text is the text used when one website links to another website. You need to make sure that the anchor text linking to your website is relevant to your business. For example, keywords such as “Plumbers in San Diego” or “Plumbers near San Diego” are ideal anchor texts. There are a number of tools you can use to analyze and track your backlinks, such as Ahrefs, Linkody, Link Research Tools, Kerboo and Cognitive SEO.


Best SEO Practice 10: Go Mobile!

If you want to improve your local SEO, you must make sure that your plumber website is mobile-friendly. According to a recent report from Hitwise, nearly 60% of all online searches are done on a mobile device. So, it is important that your website looks great and functions well on any mobile device, whether it is a small iPhone or a large screen tablet. Google actually ranks mobile-friendly websites higher in their search results. 


Best SEO Practice 11: Use Headings and Subheadings

Another great way to optimize your website for search engines is to use headings and subheadings on your website. Headings should be given an “H1” tag, to enable the search engine to know that the text is for the main heading on the page. Sub-headings, on the other hand, can be given tags, such as H2, H3 and so on. Each heading and sub-heading should include a keyword that has a geographic location.


Best SEO Practice 12: Optimize URL Structure

The URL is the address that appears in the browser and it shows the webpage that a user is visiting.  An example of a URL: www.A2plumbers.com. Most business owners overlook the importance of URLs while performing SEO. Make sure you optimize your URLs by adding keywords and geographic locations. Example: www.A2plumbers.com/plumbing-services/sandiego. This kind of a URL tells search engines and users so much more about the page and the company.


Best SEO Practice 13: Use Schema Markup

Schema is a markup code that is added on any website to allow search engines to give more information to the user. This information can include hours of operation, site links, prices, online revenue and more.  Schema not only helps to increase your website’s page ranking, but also increases clicks, click-through-rate (CTR) and conversions as users can understand what your business is all about. To implement the schema markup on your website, use the Google Structured Data Markup Helper. Download the Plumbing SEO Secrets eBook to learn how you can make the most out of schema markups.

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Best SEO Practice 14:  Increase Local Citations

Citations are any mentions of a local business on other websites. An actual citation must have the name, address and phone. Citations are not only essential for your local SEO strategy but also a great source of traffic. One way you can get citations for your plumbing company is to create profiles across all of the online directories, as discussed earlier. Remember to keep your Name, address and phone number similar on all the online directories.

Best SEO Practice 15: Get Positive Online Reviews

Generating online reviews should be a priority for every local plumbing business. Over 88 percent of customers trust reviews as a resource when choosing a plumber. Encourage your customers to leave a review on big review sites, such as Google, Yelp and Home Advisor.  One of the main platforms you need reviews for is your Google Maps.

Aim to get above 125 reviews so you can gain authority when homeowners are searching for a trustworthy plumbing company. If you are wondering how you can get more reviews, click here to learn more about our Review management for plumbers.

Additionally, showcase your star ratings in search results using your structured data markup. This will give your users a compelling reason to click on your website versus your competitors’ site. You will also have a greater impact on your site’s traffic through search results pages.

Best SEO Practice 16: Optimize Your Social Profiles

Although optimizing your social media profiles may not help the domain authority of your website, it boosts the visibility of the profiles in search results. Aside from Google +, take advantage of various social platforms available to get more exposure to your website. Facebook, Twitter, Instagram, LinkedIn, Yelp and Home Advisor are all important tools for plumbing business owners. Make sure that all your social profiles are filled out fully and also make sure you upload your images and logo file. Don’t forget to optimize images with keywords and locations for extra juice.

Best SEO Practice 17: Track, Track, Track

You need to make sure that everything that you are doing is working for you. There are many tools you can use to track your SEO efforts. Google provides one of the best tracking platforms with Google Analytics, which can be found at http://analytics.google.com.  Google Analytics allows you to know the number of visitors your website is getting and where they are coming from. More organic visits mean that your Plumber SEO strategy is working.

Best SEO Practice 18: Audit Your Local Competitors

Try to find out who your local competitors are and what they are doing that you are not doing to gain new customers.  Auditing the local SEO efforts of your competitors can help you see where your business stands. A local SEO audit may entail checking out your competitor’s twitter profiles or their Google My Business listing. By knowing what your competitors are doing, you can reverse engineer your attack by mimicking and improving on their strategy.

Now that you have an idea on how to generate more plumbing leads with SEO and a guide on how to do it, go back to step 1 and start implementing the strategies you have learnt. You may want to hire a professional marketing agency, such as Strictly Plumbers Inc. to do the job on your behalf.

The difference between Strictly Plumbers and other marketing agencies is that the owner Tony Gee was a plumber for 15 years and he has cracked the code on plumbing lead generation. Imagine yourself and your company working with a plumber that studied marketing and cracked the code on plumbing lead generation. Schedule a FREE call with our team today and start getting more leads with SEO.


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PlumbLine: Revolutionizing Plumbing Businesses One Call At A Time

By Tony Gee • March 6, 2024
In the competitive world of plumbing services, standing out and offering unparalleled customer service can make all the difference. That's where PlumbLine comes in, a game-changing answering service designed specifically for plumbing companies. What sets PlumbLine apart is its innovative pricing model: charging exclusively per booked call. This approach not only ensures cost-effectiveness but also aligns directly with the success of your plumbing business. Tailored for Your Success Understanding the unique challenges plumbing companies face, PlumbLine offers a bespoke solution that caters specifically to the needs of this industry. Our service ensures that every call is answered with professionalism and expertise, acting as an extension of your own business. The per booked call model means you only pay for results, making it a risk-free investment in your company's growth and customer satisfaction. One of the standout features of our service is the ability to book appointments directly into your company's scheduling software. This seamless integration ensures that the booking process is as efficient and error-free as possible, further enhancing the customer experience and streamlining your operations. How PlumbLine Works PlumbLine employs a team of highly trained professionals 24/7/265, who understand the nuances of the plumbing industry. When a potential client calls, our representatives handle the call with the same care and knowledge as if they were your own employees. They are trained to not only answer general inquiries but also to effectively book appointments, ensuring that potential leads turn into actual business. This efficiency boosts your conversion rate and, ultimately, your bottom line. Cost-Effective and Efficient By charging only for booked calls, PlumbLine ensures that your marketing dollars are spent wisely. This pricing strategy eliminates the concern of paying for services that don't directly contribute to your revenue. It's a straightforward, transparent approach that benefits your business by directly linking our success to yours. This model encourages us to work harder for your business, as our growth is directly tied to your success. Benefits Beyond Savings Aside from the obvious financial benefits, partnering with PlumbLine brings numerous advantages to your plumbing business: **24/7 Availability:** Missed calls are missed opportunities. PlumbLine ensures you're always available to your customers, capturing leads even outside of regular business hours. **Professional Representation:** First impressions matter. Our team handles each call with the professionalism and courtesy your customers expect. **Direct Booking into Your Scheduling Software:** Streamline your appointment setting process with our direct booking feature, ensuring efficient scheduling and customer satisfaction. **Increased Conversion Rates:** With expert handling of inquiries and appointment bookings, you'll see a significant increase in conversion rates, driving more business your way. Join the PlumbLine Family  PlumbLine is more than just an answering service; it's a partner in your business's growth. Our unique pay-per-booked-call model, combined with our industry-specific expertise and direct booking capabilities, makes us the ideal choice for plumbing companies looking to enhance their customer service and increase their revenue. With PlumbLine, you're not just hiring an answering service; you're investing in a tailored solution that grows with your business. Contact us today to learn more about how we can help elevate your plumbing business to new heights.

How To Implement KPI’s Into Your Plumbing Business

By Tony Gee • January 19, 2024
How To Implement KPI’s Into Your Plumbing Business Are you feeling overwhelmed trying to boost your plumbing business's efficiency? Key Performance Indicators (KPIs) might be the solution you need. As a plumbing business owner, understanding and leveraging KPIs can significantly transform your operations. KPIs are insightful data points that offer an objective outlook on your plumbing business's performance, spotlighting areas that need enhancement. They serve as your guiding beacon towards achieving your business goals. By implementing KPIs, you can join the 60% of plumbing businesses that have seen a boost in their efficiency. But how can you accomplish this? In this blog, we’ll cover the various types of KPIs you should integrate into your plumbing business. Marketing KPIs A crucial aspect of running your plumbing business involves keeping an eye on your marketing efforts . Specifically, marketing Key Performance Indicators (KPIs) offer insights into the effectiveness of your marketing strategies and are critical in making informed business decisions. Here are some marketing KPIs that you should consider implementing in your plumbing business: Cost Per Impression: This KPI measures the cost incurred for every individual who sees your advertisement. It helps gauge the financial efficiency of your marketing campaigns and assists in budget optimization. Cost Per Click: This is the cost an advertiser pays each time a user clicks their online ad. It's an essential KPI for digital marketing as it helps assess the cost-effectiveness of your campaigns in driving user engagement. Cost Per Lead: This KPI quantifies the cost of acquiring a prospective customer. It's crucial for understanding the effectiveness of your lead generation efforts, helping to identify the most cost-effective marketing channels. Cost Per Conversion: Cost per Conversion or Cost per Acquisition, measures the cost associated with converting a lead into a paying customer. This KPI is crucial as it directly relates to the profitability of your marketing efforts. Acquisition Costs: This encompasses all costs incurred to acquire a new customer, from marketing and sales expenses to any additional costs associated with onboarding. It’s crucial to track this KPI to ensure the profitability of your customer acquisition strategies. Marketing KPIs serve as critical tools for evaluating the success of your marketing strategies, providing tangible metrics to assess cost-effectiveness, customer acquisition, and overall profitability. By regularly monitoring and analyzing these KPIs, you can make data-driven decisions that optimize your plumber marketing efforts, improve your lead generation, and ultimately increase your customer base. Dispatch KPIs Effective management of your dispatch operations is another crucial area where Key Performance Indicators (KPIs) can make a transformative impact on your plumbing business. Monitoring dispatch KPIs helps to manage your resources efficiently, ensuring jobs are completed promptly while minimizing costs. Here are some important dispatch KPIs to consider for your plumbing business: Total Daily Cost: This KPI calculates the total expenditure of your dispatch operations in a day. It's essential for tracking your daily operational costs and identifying opportunities for cost reduction. Type Of Plumbing Calls With Dispatch: This KPI categorizes the type of plumbing calls received and dispatched. It provides valuable insights into the most common issues your business is called to address, allowing for targeted training and resource allocation. Plumbing Appointments: This KPI tracks the number of plumbing appointments scheduled in a period. It provides a snapshot of your business activity level, helping to manage resources effectively and plan for peak periods. Cost Per Conversion/Scheduled Appointments: This KPI measures the cost incurred for every appointment scheduled through dispatch. It helps assess the cost-effectiveness of your dispatch operations and is useful for optimizing scheduling and improving profitability. Cost Per Acquisition/Sales And Invoicing: This KPI gauges the cost of acquiring a customer through the dispatch system, from the initial call through to invoicing. It offers insights into the cost efficiency of your sales process and aids in identifying areas for improvement. Cancellation Rate: This KPI calculates the percentage of scheduled appointments that are canceled. A high cancellation rate may indicate issues with scheduling or customer service, making this an essential KPI for improving customer satisfaction and retaining business. Regular monitoring and analysis of these Dispatch KPIs will enable you to manage your dispatch operations effectively, leading to improved customer service, operational efficiency, and profitability. Sales KPIs In the realm of plumbing business, sales Key Performance Indicators (KPIs) provide in-depth insights into your business's profit-generating performance. They help you understand the effectiveness of your sales strategies , identify opportunities for improvement, and maximize your profitability. Let's delve into some of the crucial sales KPIs that your plumbing business should consider: Plumbers KPIs: This KPI tracks the performance of individual plumbers in your team. It can include measurements like the number of jobs completed, customer satisfaction rate, and the value of invoices generated. Monitoring these metrics can help identify star performers and areas where training may be needed. Leads Run Per Day: This KPI quantifies the number of potential customers or leads engaged in a day. It's crucial for understanding the effectiveness of your lead generation efforts and can help in planning and resource allocation. Estimates And Invoices: This KPI records the number of estimates provided and invoices issued. It provides insights into your business's sales activities, helping to track your conversion rates and measure the effectiveness of your sales process. Type Of Plumbing Job: This KPI categorizes the types of jobs your business handles, such as drains, water gas, water heaters, spot repairs to reroutes and repipes, and water line spot lines converted to a reroute or a repipe. This data can help you understand your market better and optimize resource allocation based on demand. Drain Cleaning Converted To Drain Repair Or Trenchless: This KPI measures the conversion rate of drain cleaning jobs to drain repair or trenchless jobs. A higher conversion rate indicates successful upselling, contributing to increased profitability. Water Filtration Systems Sold: This KPI tracks the number of water filtration systems sold over specific time periods (daily, weekly, etc.). It's a key indicator of your product sales performance and can help identify trends and plan for inventory management. Average Invoice And Monthly Sales: This KPI calculates the average value of your invoices and total monthly sales. It's crucial for tracking your revenue performance and identifying any trends or potential issues impacting profitability. By implementing these sales KPIs and regularly monitoring them, you can gain valuable insights into your sales operations. It can help you streamline your processes, improve decision making, and ultimately drive your plumbing business towards success. Growth KPIs For a progressive plumbing business, growth Key Performance Indicators (KPIs) are of paramount importance. They provide insights into the success of your growth strategies and the return on your investments. Here are some crucial growth KPIs you should incorporate: Average Invoice Marketing VS. ROI In Marketing: This KPI compares the average income generated from invoices against the return on investment in marketing. This metric offers substantial insights into the effectiveness of your marketing efforts and their contribution to your business income. Number Of Jobs by Plumbers Per Day/Month: This KPI tracks the productivity of your workforce by quantifying the number of jobs handled per day or month. It can help monitor individual performance, plan work schedules, and identify areas for improvement. New Hires: Counting the number of new hires shows the expansion of your team, which reflects your company's growth and the need to meet increased demand. Number Of Plumbers: Keeping track of the size of your team gives you insights into your operational capacity and helps in manpower planning. Overhead VS. Profit: This KPI calculates the proportion of your income that goes towards overhead costs and compares it to your profit. A lower overhead-to-profit ratio indicates healthier business performance. Gross Profit Margin: Calculating your gross profit margin as a percentage shows the proportion of your revenue that remains after subtracting the cost of goods sold (including materials and gasoline). This KPI is vital for understanding your financial health. Operational Costs: This KPI tracks costs related to daily business functioning, such as materials, gasoline, etc., helping maintain cost efficiency. Growth Rate Percentage Per Year: This KPI measures the annual percentage increase in your business, providing an overall sense of your company's growth and helping set future goals. Utilizing a competent Customer Relationship Management (CRM) system like Jobber or Housecall Pro can significantly simplify tracking these KPIs. These CRMs facilitate easy monitoring with just a click of a button. They are essential tools to help track job tags and leads, providing valuable insights to assist in growing your plumbing business. In conclusion, the implementation and diligent tracking of KPIs is an essential step to unlocking the potential of your plumbing business. Leveraging these metrics allows for improved strategic decision making, enhanced operational efficiency, increased profitability, and robust growth. However, navigating these KPIs can be challenging without expert guidance. Tony Gee is a trusted plumbing business coaching expert. With over 15 years of experience as a plumber and a proven track record of helping over 450 businesses flourish, Tony offers valuable insight and practical methods for KPI implementation. Don't miss this opportunity to turbocharge your plumbing business' growth. Schedule an appointment today to grow your plumbing business and make more money.

5 Ways To Get Plumbing Calls With Google

By Tony Gee • January 16, 2024
As a plumbing business owner, you may often find yourselves stumped on how to attract more calls and expand your client base. One of the key solutions lies in the realm of cyberspace - Google. With the internet being the go-to resource for 90% of consumers looking for plumbers in the past year, and 33% looking every day, it's clear that Google's reach is unparalleled. This search engine handles over 3.5 billion searches daily, making it one of the best platforms for getting plumbing leads. In this blog post, we'll delve into five strategic ways you can harness Google to increase your plumbing calls and take your plumbing business to new heights. 1. Google Guarantee Google Guarantee is a certification program offered by the world's most popular search engine, Google. It is a powerful tool designed to boost customer trust and confidence in local businesses, like plumbing services. To qualify for the Google guarantee program, the plumbing business owner must go through an extensive screening process, which includes background checks and license verification. Once approved, their business will receive a "Google Guaranteed" badge on their Google My Business listing, indicating that they have met Google's stringent criteria for quality and reliability. Why Is This Important For Plumbing Business Owners? Increased Credibility: The "Google Guaranteed" badge acts as a stamp of approval from Google and serves as a powerful tool to build trust with potential customers. Improved Visibility : Businesses with the Google Guarantee badge are displayed at the top of search results, increasing their visibility and chances of being contacted by potential leads. Higher Conversion Rates: The Google Guarantee program instills confidence in customers, making them more likely to choose a "Google Guaranteed" business over competitors. Better Reputation Management : With the ability to claim refunds for unsatisfactory service, businesses are incentivized to maintain high-quality standards and respond promptly to customer complaints. Google Guarantee can significantly impact your plumbing business. It helps attract more calls, sets your plumbing business apart from competitors, and strengthens customer trust in your services. So if you're looking to increase your plumbing calls and elevate your business, enrolling in the Google Guarantee program is a strategic move worth considering. So why wait? Contact us for professional help with setti for Google Guarantee today 2. Google PPC Google PPC (Pay-Per-Click) is a digital marketing strategy where advertisers pay a fee each time their advertisement is clicked by a user on Google's search engine. This marketing model essentially buys visits to your site, instead of attempting to earn them organically. Here's how it works: You create an ad and bid for it to be shown in Google's search results. When someone searches a keyword related to your business (e.g., "plumbing services near me"), your ad may appear on the top of the search results. Each time your ad is clicked, leading the user to your website, you pay a small fee to Google. Why Is Google PPC Important For Plumbing Business Owners? Increased Exposure: Google PPC helps your plumbing services appear at the top of Google search results, effectively increasing your online visibility. Targeted Advertising: You can specify the keywords that trigger your ads, ensuring that they are shown to potential customers actively looking for a plumbing service. Cost-effective: You only pay when a user clicks on your ad, guaranteeing that your marketing budget is spent on leads that show interest in your services. Measurable Results: Google provides detailed analytics for your PPC campaigns, allowing you to understand what's working and where improvements can be made. In the competitive industry of plumbing services, Google PPC can be a game-changer. It not only boosts your online presence but also brings in high-quality leads that can convert to actual service calls. With a well-structured PPC campaign, you can effectively maximize your return on investment, attract more calls, and grow your plumbing business. 3. Google Business Profile Formerly known as "Google Maps," Google Business Profile is a free tool that allows you to manage your online presence across Google, including Search and Maps. This is how it works: You start by creating or claiming your Google Business Profile. Next, you can update your profile with compelling information such as your business address, hours of operation, contact information, and photos of your plumbing services. Once your profile is live, potential customers can easily locate your plumbing services on Google Search and Maps. There is also an option to respond to customer reviews, post updates, and even allow customers to book services directly from your profile. How Does Google Business Profile Help You Get More Plumbing Calls? Increased Visibility: Google Business Profile puts your plumbing business on the map, quite literally. Potential customers in your area can easily find your services when they search on Google. Established Trust: Customer reviews on your Google Business Profile foster trust and confidence in your services. A well-maintained profile with positive reviews can greatly influence the decision-making process of potential customers. Direct Contact: Your Google Business Profile provides customers with your contact information, making it simple for them to call or book your services. Insights and Analytics: Google Business Profile offers insights into how customers are interacting with your profile, helping you understand what's working and where improvements can be made Google Business Profile is an invaluable tool for plumbing businesses. It not only enhances your visibility but also helps convert online searches into actual service calls. If you're looking to expand your reach and get more calls, optimizing your Google Business Profile should be your next step. 4. Organic SEO Organic SEO (Search Engine Optimization) is the practice of optimizing your website and content to improve its visibility in search engines. Unlike paid advertising strategies, organic SEO focuses on achieving high search engine rankings through non-paid, or "organic," methods. This involves: Keyword Research: Identifying the keywords and phrases potential customers are using when looking for plumbing services. On-Page SEO: Optimizing your website's content, title tags, URLs, and image alt text to align with these keywords. Off-Page SEO: Building high-quality backlinks from other websites to increase your site's credibility and ranking. Why Is Organic SEO Vital For Plumbing Business Owners Seeking More Plumbing Calls? Sustained Online Presence: Organic SEO helps your website rank higher in search engine results over time, providing a sustainable online presence. Unlike paid ads, the effects of SEO are long-term and continue even after you stop optimizing. Cost-Effective Marketing: While initial SEO efforts may require an investment, its long-term nature makes it more cost-effective than continually paying for ads. High-Quality Traffic: Organic SEO targets users actively searching for plumbing services, resulting in high-quality traffic and a higher likelihood of converting visitors into calls. Trust and Credibility: Websites that rank high in organic search results are often perceived as reliable and credible, which can increase the likelihood of customers choosing your service over others. Organic SEO plays a significant role in increasing your plumbing calls by improving your website's position in search engine results. With strategic keyword use, high-quality content, and continuous optimization, you can enhance your online visibility, attract more potential customers, and ultimately, receive more service calls. Retargeting on the Google Network Retargeting, also known as remarketing, is a powerful online marketing tool that allows you to stay connected with your target audience, even after they leave your website . Retargeting is a technique used to display targeted ads to users who have previously visited your website or shown interest in your plumbing services. These ads appear when they browse other websites within the Google Display Network or use Google Search. How Does Retargeting Work? Cookie-Based Technology: When a user visits your plumbing website, a small piece of code (often referred to as a cookie) is placed on their browser. This cookie informs Google to show them your retargeting ads. Ad Placement: Your retargeted ads will appear to this user as they browse different websites within the Google Network, reminding them of your plumbing services and prompting them to revisit your site. Why is Retargeting Important for More Plumbing Calls? Increased Brand Exposure: The more your potential customers see your brand, the more familiar they become with your business. This familiarity can result in them choosing your service when they need a plumber. Highly Targeted Ads: Retargeting allows you to show specific ads based on the user's behavior on your site. For instance, if they viewed a particular service, you can retarget them with ads related to that service. Improved Conversion Rates: Not all users will convert on their first visit. Retargeting keeps your brand at the forefront, increasing the likelihood of them returning to your site and converting to a service call. Cost-Effective: With retargeting, you're specifically targeting users who have shown interest in your services, making your marketing efforts more efficient and cost-effective. Retargeting on the Google Network offers a better opportunity for your plumbing business to maintain visibility and stay top of mind. This strategy is a powerful way to transform your first-time website visitors into repeat visitors and eventually into customers, thereby increasing your plumbing calls.
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